Successful Public Relations Campaigns

Successful public relations campaigns no longer have to stop at billboards, store greeters and newspapers. In this age of social networking, media and technology, there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following, you will see examples of employing the Internet, nature and a host of other methods in order to catch the eye and attention of consumers.In this day, the options are so vast that marketing, advertising and PR professionals have their work cut out for them. In February 2011, Rayovac initiated a Rapid-Response Twitter campaign to engage consumers who likely had spare time on their hands due to the snowstorm that a big part of the country was experiencing. The campaign was essentially a virtual snowball fight that included consumer changing their profile picture to a Rayovac-branded avatar and each related tweet utilized the has htag #snowball.The virtual snowball fight lasted for roughly 48 hours and thereafter Rayovac hosted a two hour snow day tweet-up where Rayovac followers could tweet about the weather in their area, activities they partook in and weather related trivia complete with prizes. This particular campaign was seemingly successful, generating 1188 click-throughs to retrieve the branded avatar, becoming a worldwide trending topic (#TT) and a 30% increase in Twitter followers. With the popularity of Twitter, this was a genius marketing/public relations plan.It gave consumers something to do while home on their snow days and one could assume that some participants were introduced and others may have become more familiar with the brand Rayovac. There’s not much that I would have done differently. I think that the only component that was missing was something to target the non-Twitter users. Since this was solely an online public relations effort, this same campaign could have been tweaked a bit to have also been done on Facebook, Google Plus or another site for those who do not use Twitter. Converse has taken one of their current PR stunts to the streets of Australia.Strategically placed in all of Australia’s major cities such as Sydney, Melbourne and Perth are fire emergency type boxes that contain a pair of sneakers behind a glass window. The slogan of the campaign is, â€Å"Let’s Take This Outside† and written across the top of each fire box is, â€Å"IN CASE OF EMERGENCY, BREAK GLASS. † Upon breaking the glass, one can actually retrieve a pair of free, brand new, Converse tennis shoes. The sneakers being spotlighted are from the 2012 Chuck Taylor All Star collection. This feat has been constructed to bring awareness to the brand as well as fully engage the citizens of Australia via a few different means.There are clues on the company’s website as well as their Facebook page in a picture album leading consumers to the locations of these fire boxes. Converse has similar PR stunts going on in other countries as well. This campaign fully encompasses every facet of consumerism. From the scavenger hunt-type clues to encouraging giving to one another if they find shoes that are the wrong size to capitalizing on the public’s love of free goods, this is a fun, genius public relations task that will run through June 10, 2012.I can’t think of a single thing that could be done differently. Converse utilized every form of media. No stone was left unturned. Print media, online social networks, in-store advertisements and television commercials were all incorporated. Even the â€Å"prizes† themselves are outside and available to those who are off the grid. There is no discriminating demographic either, because the target audience is anyone who wears sneakers. This was well planned, very well executed and done in such a way that is preventing mass hysteria.I think that would be the only apprehension that I would have as a company is public reaction since everyone would be interested in a free pair of sneakers. I’m certain there were many precautions that had to be taken in order for this to come to fruition. Zoning, permits, and backing from law enforcement departments had to be among the kinks that needed to be worked out, but they dealt with them in a way that is seemingly flawless. Converse has managed to concoct the perfect formula to keep the campaign enjoyable and safe.

Discuss The Rationale Of The Payment Method And Risk Sharing Under

Discuss The Rationale Of The Payment Method And Risk Sharing Under Discuss The Rationale Of The Payment Method And Risk Sharing Under Capitation – Article Example Rationale of Payment Method and Risk Sharing Under Capitation Affiliation: Insurance companies such as MCOs, Blue Cross/BlueShield, and the government are classified as third party payers with the patient and the providers being the other two parties. The payment extended to the latter parties by the third-party payers is referred as reimbursement. However, while providers traditionally preferred the fee-for-service method, this method has been dismissed due to fee escalation. Hence fore, various other methods bearing varying merits have been devised to cater for the reimbursement needs. The rationale for the payment methods and risk sharing are highlighted below (Shi, 2013).a. Free for service – this method has been dismissed due to charge escalation. However, the method required insurers to pay charges passively set by the providers. These charges were developed under the assumption that services were provided within a set of identifiable and individually unique circumstance s involving service delivery.b. Package Pricing – this payment method is also referred as bundled charges as it covers related services in one price. For example, vag9inal delivery can have one set fee that includes pre- and post-delivery care.c. Resource-Based Relative Value Scale – this method is more based on the risks involves and therefore reimburses physicians regarding the skills, time taken, and the intensity of providing services. This method involves adjustment for reimbursement regarding with respect to the geographical factor to the practice location – hence, involving a complex formula.d. Reimbursement Under Managed Care – This is a set of reimbursement approaches. Firstly, the PPO is a variant of the fee-for-service method and institutes fee schedules relative to discounts conveyed with providers within the grid. Secondly, the HMO puts physicians on payroll. However, the HMO has a branch classified as the third method, capitation. Capitation is a mechanism which reimburses providers monthly. This method has no merit of compensating a provider with regards to enrollee frequency in search of services. It also down plays the role of providers in inducing demand – providers are encouraged to provide only needed services. Package Pricing and Resource-Based Relative Value Scale has the same effect as the capitation method – risk sharing is economically managed (Shi, 2013).ReferenceShi, L. et al. (2013). Essentials of the U.S. Health Care System: Financing and Reimbursement Methods. Jones & Bartlett Learning.

Free sample - Anthropology. translation missing

Anthropology. AnthropologyAnthropology   refers   to   the   study of   human   beings   and   their   cultures.   This   study   cuts   across   the   natural   sciences,   humanities   as   well   as   the   social   sciences.   The main   focus   of   the   study   is   to   investigate   the   origin   of   man (Willigen, 1993).   It   deals   with   the   origins   of   homo   sapiens,   homo   sapiens   characteristics,   behavior,   how   evolutionary   past  Ã‚  Ã‚   of   homo   sapiens  Ã‚   affects   its   social   organization   as   well   as   culture   and   the   reason   for   differences   among   different   groups   of   people.   Anthropology   basically   has   four   subfields:   archaeology,   cultural/ social   anthropology,   linguistic   anthropology   and   physical/ biological   anthropology   (Strauss, 1963). Archaeology   is   a   subfield   that   is   concerned   with   the   study   of  Ã‚   the   material   remains   of   various   artifacts  Ã‚   such   as   buildings,   tools, and   pottery   of   different   communities.   This   study   aims   at   establishing   the   cultures   as well   as   the   cultural   evolution   of these   societies (Willigen, 1993).   The   professionals   involved   in   this   study   are   referred to   as   anthropological   archaeologists.   They   mostly   focus   on   the   prehistoric   cultures   since   they   have   not   been   documented   as   well   as   early   animal   domestication   and   metal   use (Willigen, 1993).  Ã‚   Anthropological   archaeologists  Ã‚   mainly   attempt   to   establish   several   things   from   the   artifacts   they   collect. They   at tempt   to   establish   the social   dispensation   of   the   culture,   the   relationship   of   this   culture   with   others   in   the   area,   the   nature   of   the   physical   environment   of   that particular   area   as   well   as   the   animal   and   plant   resources   of   the   area,   if   the   culture   under study   engaged   in   domestication   of   animals   and   plants,   the   people’s  Ã‚   religion,   population   size,   health,   and   technology ,  Ã‚   causes   for   cultural collapse   and   finally   the   reasons   for   cultural   evolution/change(Willigen, 1993) .   Biological/   physical   evolution   on   the   other   hand   is   concerned   with   the   biological   aspect   of   people.  Ã‚   It   further   attempts   to   establish   how   the   biological   nature   of   human   beings   relates   to their   cultural   practices,   evolution   as   well   as   their   environment (Willigen, 1993).   This   subfield   is   further   divided   into   three   main   branches   which   are:  Ã‚   paleoanthropology,  Ã‚   primatology,   and   the   study   of   modern   variation   as   well as   adaptation of   human   beings (Strauss, 1963).   Paleoanthropology  Ã‚   is   basically   concerned   with   the   study   of   human   fossils   as   well   as   their   close   relatives   while   primatology   focuses   on the   study   of   primates   such   as   humans,   ap es,   monkeys   and prosimians (Willigen, 1993).   References Strauss, C. (1963). Structural   Anthropology.   London: Oxford   University   Press Willigen, J. (1993)   Applied   Anthropology.   London:   Oxford   University   Press

Analysis impact of firm-specific information on a company's stock Essay

Analysis impact of firm-specific information on a company's stock returns - Essay Example Accordingly, a brief literature review will be shown which helps to underscore and elaborate upon many of the specific theoretical interpretations of the methods utilized within this report. Additionally, a demonstration of development of event study is included and defined. Furthermore, the third part of the piece will include a methodology review. The explanations of approaches which have been utilized to conduct this report will be given as well as some assumptions and critical common factors that are associated with this methodology. Likewise, a research design and results section will comprise the fourth part of this analysis. Ultimately, the issues which will be explored will be analyzed based upon an event study method. This part will begin with defining the date of events and then choose the estimated period and test period. Following this, marker models will be chosen as the benchmark for abnormal returns. Similarly, a linear regression for the market will be chosen. At this time, ordinary least square assumptions will be necessary to estimate the stability. Based on the results of linear regression, the abnormal return will be calculated. Next, the Cumulative abnormal return, or CAR will be utilized as a means of indicating the effect of events. A T-tests by CAR will be presented to show the significant of these events. A final part will necessarily be the conclusion of this report. It will show the basic information of this report and summarize it according to the inference which has been drawn. Background information InterContinental Hotels Group (IHG) is global hotel group which operate nine hotel brands (which in turn comprise a total of 4,600 hotels in more than 100 countries and regions, more than 676,000Â  rooms). IHG was established in 1946 and is the world's largest and most widely distributed network of professionally managed hotels. IHG operates in three different ways. First, IHG operates as a franchisor, second as a management accessory, and thirdly it operates as a rental basis. In addition, the franchise has been recognized as an effective business philosophy by many leaders within the industry. This report chose four specific events to explore the relationship with the IHG stock price volatility for a period time. These four events are shown below: (1) 18th April 2012: IHG shows its support for small business owners, entrepreneurs and Road Warriors. (2) 7th August 2012: IHG reported interim results from the 30th June 2012 and announced $1bn return of capital. (3) 8th October 2012: IHG reported the results of general meeting about Special Dividend and Share Consolidation. (4) 12th November 2012: IHG announces new Vice President of Development in Europe. Literature review Efficient Markets Hypothesis(EMH) The Efficient Markets Hypothesis(EMH)arose in 1970 by Eugene Fama. "Efficient market hypothesis" was developed by Louis Bachelier (1900) who was from the perspective of the stochastic process. Bachelier studied t he movement of Brownian motion, stock price changes, and recognized that the effectiveness of the market information, present events, and even the discounted value of the future events, are reflected in market prices. The efficient market theory is that the market price already contains all the available information. Based on the past information and

Interview with the Lieutenant Detective Ricky Rivera Assignment

Interview with the Lieutenant Detective Ricky Rivera - Assignment Example The interview that has been conducted focuses on his professional as well as personal life so as to draw a conclusion in terms of the factors that have affected the career and goal of Rivera. The assignment even reveals his bravery in handling juveniles and his various other success stories that have made him what he is in the present scenario. On the other hand, the assignment would even comprise of certain other interview questions in terms of preferred role and responsibilities of Rivera in the future. The interview would even outline the current role of the individual and the ways in which this role would help him in the long run. The assignment is a thorough analysis of the interview conducted with Ricky Rivera and details of which would be mentioned in the below-given sections. The interview has been conducted with Ricky Rivera who is presently part of the Passaic police department. He is working in this department for many years and is currently posted as a lieutenant detective. He has handled many complex cases and even has been rewarded with appraisals or promotion. The address of the police department in which Rivera is working is 330 Passaic Street New Jersey 07055. When interviewed Ricky Rivera stated that he still does not possess any college degree and he said that this degree did not matter much for him in the career path. He said that he was only focused towards entering into a profession that would help him to utilize his skills and would also enable him to serve the country in some way or another. Rivera was always dedicated towards his job with more of attention towards reducing crime from the region which was under his control. Rivera in the interview said that individuals who want to set their career as a detective need to only hold a high sc hool diploma or GED. He even stated that all that is required in this career path is to be dedicated towards the job role and to be passionate towards the work.  Ã‚  

Ethical And Moral Dilemma Case Studies Study Example | Topics and Well Written Essays - 2250 words

Ethical And Moral Dilemma Studies - Case Study Example She is also obligated to honor the orders from her seniors and hence the conflict of interest. By letting go of the cocaine case, Linda would be acting against morality and the oath of service she took and the distribution of the drug would cause more harm to the society. Failing to heed to the distress call by the dispatcher would imply that she doesn't honor the authority and as such liable for punishment. Besides, her failure to attend to back up the burglary case may imply that her fellow officers would be outdone by the criminals and as such the whole force being on the losing side. Linda also would consider the morality in failing to arrest the drug trafficker on the premise of overcrowding o the jails which would also be unethical. This paper postulates that Linda would assume the call by the dispatcher to concentrate on the drug crime as it is an equal crime as the burglary is. The ethical support o such reasoning would be based on the fact that crime towards humanity is alwa ys unethical. Trafficking harmful substance such as the drug compromises the social well-being of the people who would use it and hence the moral responsibility of the police force to combat the crime. Although burglary is an equal vice, Linda is not ethically justified to leave drug crime to attend to the burglary because as much as burglary needs attention, drug trafficking requires an equal and urgent attention. Linda is therefore in the crisis between choosing to be loyal to the seniors and acting legally as the profession expects of her.

Environmental Impacts of the Manhattan Project

Environmental Impacts of the Manhattan Project Background In the year 1940, the US government started their own nuclear weapons project that was later named The Manhattan Project. This was due to the fact that some American scientists, who were comprised mostly of European refugees, feared that Nazi Germany, under the leadership of Adolf Hitler, was already conducting their own nuclear weapons development (Independence Hall Association, n.d.). The development of the atomic bomb was then moved to Los Alamos in New Mexico where the project was overlooked by Robert J. Oppenheimer and his team. In the morning of July 6 1945, the first nuclear bomb was successfully detonated. 2 types of nuclear bomb were later developed. The first one was a gun-type fission weapon that used uranium-235 while the second one was a much powerful and efficient but also more complicated implosion-type nuclear weapon using plutonium-239. Both the bomb was given the nickname â€Å"Little Boy† and â€Å"Fat Man† and was later detonated in Hiroshima and Nagasaki respectively. The atomic bomb was initially to be detonated in Nazi Germany. But with the surrender of Nazi Germany after their leader, Adolf Hitler, committed suicide, the attention was then turned on the Japanese who was still fighting in the war. The initial plan to force the Japanese to surrender was to launch Operation Downfall (Trueman, n.d.). The plans of the operation were to continue to bomb Japan using the US bombers followed by a massive land invasion. If the invasion were to happen, the US military will lose more than a million personnel. To avoid such tragedy from happening, the US president, Harry S. Truman, insisted to use the atomic bomb on Japan. On the morning of August 6 1945, the atomic bomb, Little Boy, was dropped over Hiroshima (Atomic bomb dropped on Hiroshima, n.d.). The blast of the atomic bomb is equivalent to 12,000-15,000 tons of TNT and it destroyed about 5 square miles of the cities. Furthermore, some 70,000-80,000 people died as a result of the explosion and around 70,000 people were injured. Similarly, the atomic bomb that blasted in the mid-air of Nagasaki also caused a substantial amount of casualties. The high number of deaths was not the only aftermath of the nuclear explosion, but it also affected the environment and also the people’s health around Hiroshima as well as Nagasaki. Environmental Impacts The onset of Japan’s nightmare was marked, as the two atomic bombs that were set in motion by the United States exploded in Hiroshima and Nagasaki respectively. The disastrous impacts of both atomic bombs essentially rest upon the intensity, energy and power liberated at the point of bombing. Nuclear weapons such as the atomic bomb bring about a relentless amount of destruction to the environment and the climate on a scale imitable to any other lethal mankind armament. In retrospect, not only that the use of atomic bombings in the war gave humanity a giant blood stain, but also shows us that an atomic bomb is no mere explosion, it also has the ability to leave numerous impacts on the environment. There were many environmental effects caused by the atomic bombing. One of them was the emission of the tremendous amount of radiation (Energy and Radioactivity, 2006). Like any other atomic bombing, fallout happened during the bombings of Hiroshima and Nagasaki. Fallout, according to the Oxford dictionary, is defined as the process in which radioactive particles are carried into the atmosphere following a nuclear explosion and falling back onto the ground later as dust or in precipitation. As a result, thick ‘black rain’ that contains radioactive soot and dust started falling from the sky, reaching the ground as hazardous radioactive water. The black rain did not only damage the surroundings and the infrastructures but it also caused radiation poisoning through inhalation and the consumption of contaminated food and water (Energy and Radioactivity, 2006). The radiation emitted lasted for decades where many unfortunate victims who were exposed to intense amount of high r adiation had to bear with leukemia and Keloids (Energy and Radioactivity, 2006). Contaminated areas with high levels of residual radiation remained contagious for an extended amount of time, putting thousands in long periods of lethal infirmity. The process of healing is often slow resulting in immense deterioration of the immune system. Since there is no effective treatment, death follows in a matter of days. Likewise, the explosions of the atomic bomb also led to environmental contamination. The contamination of water is one of the most severe. When living organisms happen to drink the water that is exposed to radiation, be it humans or animals, they are very likely to suffer from serious health problems. Worse still, when rivers in the cities were contaminated, the current brought the radioactive water to other parts of Japan and eventually into the ocean, spreading the radiation beyond Japan itself. This implies that even people who don’t stay in or near Hiroshima and Nagasaki will still be affected by the radiation. The contamination of soil and air is just equally horrible. When the bombs in Hiroshima and Nagasaki exploded in the middle of the air, high degree of radiation was emitted and carried by wind to areas beyond the cities. It then dispersed gradually and led to radioactive air contamination. Similarly, plants and agriculture products further away from the center of ex plosions were also contaminated along with the soil. The radioactive soil became extremely infertile while the agricultural products that didn’t get burned up could no longer be consumed due to the radiation they contain. The contamination gave Japan a hard time recuperating and it took months before the Japanese citizens could put foot in either of these cities again. In addition, the atomic bombing in Hiroshima and Nagasaki also brought about thermal radiation that burned the surrounding with extreme heat. The explosions generated powerful shockwaves together with enormous fireballs that killed thousands of people within seconds. This ultimately gave rise to a large firestorm as the individual flames combined, and before long, both cities were covered in thick black smoke. Through the process of combustion, the firestorms used up substantial amount of oxygen in the atmosphere to produce flame (â€Å"The Effects of Nuclear Weapons,† n.d.). The smoke released into the atmosphere by the wild fires also produced soot that causes the global temperature to fall. In a recent study, scientists have found out that, a nuclear war that involves 100 Hiroshima-sized bombs would cause the global temperature to fall to Ice Age levels. (â€Å"The Environmental Effects of Nuclear Weapons,† n.d.). This would have an overwhelming impact on all of huma nity. Besides, the aftermath of the atomic bombing in Hiroshima and Nagasaki further resulted in drastic climate change. As noted earlier, when the atomic bombs were dropped, an enormous amount of heat wave was released into the air. This vast heat wave was later suppressed relatively by the process of rapid cooling. These circumstances were the perfect setting for the mass production of nitric oxides (Chen, 2010). The massive amount of nitric oxides that is transported to the atmosphere weakens the concentration of the protective ozone layer which is essential to block and protect us from the deadly ultraviolet rays from entering the Earth’s surface. The nitric oxides formed decreased the ozone levels in the Northern Hemisphere and such depletion utter tremendous alteration to the Earth’s climate. A study shows that nuclear battle involving atomic bombs would bring about an enormous hole in the Earth’s ozone layer that would unmask millions of lives to excessive amount of the blazing sunrays (Chen, 2010). It would permit even more ultraviolet rays directly from the sun to penetrate the mere surface of the Earth. With that, if exposed, consequences such as hazardous burns and many other serious ecological effects would emerge. Besides, the increase in excessive amount of ultraviolet rays leads to a steep rise in skin cancer and cataracts among humans. Moreover, like we humans, land and aquatic creatures, who apportion the same living space, would also face the repercussion of the atomic bomb in a direction that it disrupts their regular food chains that would fetch the entire ecosystem to a standstill (Jha, 2006). Ultimately, all the effects that came about from the explosion of the atomic bomb in Hiroshima and Nagasaki shows a clear validation of the Earth’s fragility towards the overwhelming desire of ultimate power, selfishness and the presumptuous nature of humans who ignore the degradation of the environment. This irresponsible and unthoughtful behavior would eventually result in inevitable consequences that bring a sense of regret and suffering that we humans should bear upon ourselves in the final stage. In short, the atomic bombs dropped in Nagasaki and Hiroshima brought destruction to the environment of the cities, at the same time contributed to global pollution and possibly a lot more post-effects that have yet to be discovered. Mitigation/Remediation Activities As if they knew there was no time to grief over their devastated state of their quintessential cities when the war came to an end with detonation of two vicious, powerful atomic bombs. Everything was gone as they came. But yet, they fret not. The Japanese, although have had their morale shattered, stood right back at their feet contemplating solutions to the matter at hands. And today, their efforts are proven success with evidence of both cities recovered almost perfectly from the bombings. So, the question remained on how did the Japanese manage to resuscitate Hiroshima and Nagasaki the cities of ruins into functional metropolises today? (Coping with Chaos, 2006) After the Atomic Bomb was dropped on Hiroshima, it was completely vanquished. Buildings destroyed, countless dead and resources were utterly depleted. People started finding ways on how to recover from such impact and to make it whole again. As terrible as it sounded, radiation seemed to be the worst impact for people in Hiroshima as it cannot be fully recovered for those who were affected. The radiation led to diseases that brought death to unimaginable amount of people and that it can hardly be avoided. While victims that are affected were hospitalized in Hiroshima A-bomb Hospital, some were evacuated to countryside without any choice in order to avoid from further affections. On the other hand doctors and nurses were mostly among the victims thus, resulting in failure to perform their duty to help others. There was also a major shortage in medical supplies due to the bombing that destroyed most of it (Coping with Chaos, 2006). From here we can clearly see that there is no specific solution in terms of medical aids for victims that were affected. Besides that, due to radiation released from nuclear reactions, the environment of the drop site was contaminated. In the advent of nuclear war, it is clear that no one knew the destructive power these nuclear bombs could impose moreover the effects. Hence, when Hiroshima and Nagasaki occurred, there was no solution to the problem until they analyze the consequences the bombs had caused after the incident. Without an unravelment at that moment of time, the only way to repel these radiations is to rely on the elements’ natural ability to decay over time which is 700 million years, for Uranium-235 that detonated at Hiroshima, and 24,000 years, for Plutonium-239 at Nagasaki respectively (Takahashi, 2011). The evidence of human existence today is due to the fact that when the bombs were dropped, it detonated in the air, ergo reducing the actual damage of the radiation to the surrounding at ground zero. This is because with an air burst, a detonated explosive weapon in the air, the fission products rise into stratosphere where they disperse hence reducing the effect of nuclear fallout as the radiation released from the fireball of the bomb is kept from touching ground (Glasstone Dolan, 1977). As time passes, people in Hiroshima and Nagasaki needed a way to rise again and they needed it desperately but they knew it was impossible to recover immediately. It was really hard for them to cope with the aftermath of the whole bombing but their hope never died. Hiroshima today is indeed in a good and peaceful condition surrounded by roughly one million people with self-awareness just like any other city around the globe (Powell Hiroshima, 2005). Buildings were destroyed, massive diseases took place but a wiped out city has to be rebuilt in every aspect especially in terms of physical, emotional and psychological. Not long after the strike, Hiroshima came up with an idea on constructing a peace memorial but it somehow turned out to be a peace memorial park. Powell and Hiroshima (2005) asserts that the centerpiece was transformed into a peace museum as remembrance of the tragic event of nuclear strike. At this point, we knew that any city would have given up at this very stage but Hiroshima took its recovery step by step to rise again and the only thing they needed was time. Today, Hiroshima and Nagasaki left a mark in the history of turning the impossible to possible by rebuilding what was destroyed into modern cities that bear the regalia of hope for all humanity. Conclusion Coming to a conclusion to the atomic bombings of Hiroshima and Nagasaki in Japan, we as a team do believe that such a tragedy has left a permanent scar not just to the people of Japan, but also to the whole world. The two bombs that were dropped upon these two locations were the first and last usage of nuclear weaponry in warfare up-to-date. The people of the world bear witness to one of the most catastrophic man-made disaster which causes tremendous damage to innocent lives and the environment. The large Area of Effect (AOE) caused by this incident has caused a huge damage to the environment on a very large scale. The environmental damage varies from land, sea, and air. Radiation emission was the biggest environmental impact caused by these atomic bombs. The water was polluted with high cloudiness, coloured, hazardous taste, odour, unsuitable pH level and much more. The land and air are both badly polluted which results in contaminated and damaged soil for crops and soil, which affects food source. The two areas became a nuclear wasteland for a period of time and people are starting to think that such a thing is irrecoverable. But Japan has proven them wrong. Despite facing such a dreadful situation, Japan managed to recover from the incident. Both Hiroshima and Nagasaki is now even livelier than before which serves as a reminder of the human ability to recover and regenerate. The mitigation and remediation process took years for them to get back on their feet. Nevertheless, they succeeded in the end, turning the tables from a polluted environment in every direction, to a suitable place and habitat of the living, may it be humans, animals or plants. The people of Japan did not rely on the environment’s natural ability to decay the radiation completely over hundred millions of years and put things into their own hands. Atomic bombing has caused nothing but trouble to the world, and we believe that it is nothing less than an inexcusable act of mass murder. We also strongly believe that the continuous usage of such is inhumane and would result in a more terrifying destruction considering the condition of the planet now is even worse than before in environmental terms. No matter what the reason may be, destruction as such to the environment is unforgivable as it creates a channelling chain reaction which brings harm to those around it.